Overheard this fall at The Festival of Bacon 2013 in Orlando: ?Either you LIKE bacon, or you?re wrong.? That?s the unequivocal, all-or-nothing marketing rationale behind local entrepreneurs who have launched ?The Bacon Jams? ? spreadable bacon preserves in flavor profiles such as black pepper with honey and red chile with garlic. The brand promise? An instant, portable bacon fix, anytime, anywhere. No prep. No fry pan.