San Francisco and Beyond | Next... Dallas and Seattle
It was a three-day whirlwind of great food, drink, people and fun out in San Francisco during the Specialty Food Association’s 40th Winter Fancy Food Show 2015. With over 1,400 exhibitors and 19,000 attendees, there was no shortage of exposure and eyeballs -- no shortage of opportunity to get noticed. We went in with hopeful yet considerable expectations, confident in our product but also understanding of our standing as one of the new kids on the block. Luckily, though not surprisingly, our bacon jams were positively received and the subject of favorable publicity from some significant influencers, including ”Food Beast,” ”Food Business News” and ”San Francisco Business Times,” the latter of which labeled us as an “innovator.” Why, thank you :-)
Oh, and we picked up a bunch of new accounts in the process. San Francisco was wonderful, and we’ll be back. This was just the first step in our westward expansion, as we continue to canvass the area to get into stores and participate in all kinds of markets and events. Up next: Dallas and Seattle. Be sure to look for us!